Bremen, 18.10.2017 – Responsive and user-friendly design, apps, a decent match center, and solutions for consistent social media communication – these components may sound like must-haves for professional sports clubs, but reality is sometimes different. neusta sport portals aims at rethinking digitization within the world of sports. The digital experts at team neusta recently relaunched an online world for Greuther Fürth. After successfully implementing the Microsoft Azure-based cloud solution for Werder Bremen in 2016, more projects in different sports branches will follow.
Benjamin Zschietzschmann, managing partner of neusta sport portals GmbH, states, “What counts most is what happens on the field. Fans want emotions. The digital world works just the same. It needs to provide a platform for identification, presence, and engagement.”
SpVgg Greuther Fürth’s new web presence and the integration of Microsoft Azure Media Services facilitates communication with supporters, arouses emotions, and creates new and auspicious sales channels. Zschietzschmann adds, “We offer solutions for building and expanding internal and external commercialization – thereby we create a new form of digital inventory. Microsoft Azure Media Services helps us make this possible.”
At Fürth, native apps for iOS and Android are just as much part of the portfolio as the “Kleebatt-TV,” a platform offering free video content, contingent on a simple registration process.
Holger Schwiegwagner, CEO at SpVgg Greuther Fürth, comments, “This project enabled us to make a quantum leap into the digital world. My sincere thanks go to the team at neusta sport portals, with which we approached and realized this project highly cooperatively. We will keep up our collaboration in order to further develop our digital world.”
Further projects with another Bundesliga club and a large sports association are already in the process of implementation. “We are not just focusing on the product,” says Zschietzschmann. “Due to the diverse digital options on the market, strategic consulting for clubs and associations is exceedingly important.” team neusta’s specifically developed platform will be further introduced to other sports in the following months.
Clubs often have to deal with extremely high access rates during live matches, which challenge a platform’s performance, especially in combination with large data volumes. Consequently, Zschietzschmann and his team chose Microsoft Azure Media Services. The tool provides a perfect scalability and allows to react instantly to load peaks.
“From a technical perspective, digital communication with sports fans requires speed and stability,” states Gregor Bieler, General Manager One Commercial Partner Group at Microsoft Germany. “team neusta takes advantage of Microsoft Azure Media Services to develop and deliver multimedia solutions for sports clubs that bring fans closer to their favorite team.”
In 2017, team neusta employs 1000 people residing in Bremen, Hamburg, Munich, Berlin, Cologne, Essen and Toulouse. Moreover, the corporate group has access to 500 instructed freelancers holding broad expert knowledge. team neusta’s core activities include consulting, development and realization of complex software, mobile and eCommerce solutions. Furthermore, team neusta offers services in the areas of conception, human resources, design, usability and communication. In 2016, the group achieved a turnover of 133 million euros and expects the total turnover to increase to 150 million euros in the current fiscal year. For further information, please visit: www.team-neusta.de