Bremen, April 15, 2021 – Starting in summer 2021, team neusta will be supporting VfL Wolfsburg as a partner in the area of digitalization. The focus will be on customer relationship management (CRM). Specifically, this involves the design, development, and implementation of a CRM system at the B2B and B2C levels. The goal is to offer fans and partners optimal and professional service.
As the “official digital supplier,” team neusta will be responsible for setting up a CRM system for the Wolves that is tailored precisely to the club's needs. The system will facilitate interaction with fans and partners in the future: establishing contact, processing requests, and process management will be made more effective. This will create a unique experience for fans and partners even off the pitch. "With the jointly initiated projects, we are taking the next step with neusta to optimally position our club for future digital challenges. The professional project support provided by various technical and methodological experts is also helping us to simplify internal processes and build new methodological expertise,“ says Eike Humpert, Head of Digitalization at VfL Wolfsburg.
Trusting partnership
”Mutual trust and cooperation on an equal footing – that's what characterizes the partnership between VfL Wolfsburg and team neusta. In our role as ‘official digital supplier’, we are doing everything we can to further advance and strengthen the club in terms of digital innovation. To this end, we draw on our extensive project experience in the sports industry and the diverse expertise of our more than 1,100 IT experts," says Dr. Heinz Kierchhoff, Managing Director of team neusta. In addition to joint digitization projects, the partnership also includes team neusta's inclusion in the VfL PartnerPool. This involves, for example, joint events in the Volkswagen Arena or dressing room evenings, which offer networking opportunities, as well as hospitality services.
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