Bremen, 15 April 2021 - From summer 2021, team neusta will be supporting VfL Wolfsburg as a partner in the field of digitalization. The focus will be on customer relationship management (CRM). Specifically, it involves the design, development and implementation of a CRM system at B2B and B2C level. The aim is to offer fans and partners an optimal and professional service.
As an "official digital supplier", team neusta is taking on the task of setting up a CRM system for the Wolves that is precisely tailored to the club's needs. The system will make it easier to interact with fans and partners in the future: contacting, processing concerns and process management will be set up more effectively. This will also create a unique experience for fans and partners off the pitch. "With the jointly initiated projects, we are taking the next step with neusta to optimally position our club for future digital challenges. The professional project support provided by various technical and methodological experts is also helping us to simplify internal processes and build up new methodological expertise," says Eike Humpert, Head of Digitalization at VfL Wolfsburg.
Trusting partnership
"Mutual trust and cooperation on an equal footing - that's what characterizes the partnership between VfL Wolfsburg and team neusta. In our role as an 'official digital supplier', we do everything we can to further advance and strengthen the club's digital innovations. To this end, we are drawing on our extensive project experience in the sports industry and the wide-ranging expertise of our more than 1,100 IT experts," says Dr. Heinz Kierchhoff, Managing Director of team neusta. In addition to the joint digitalization projects, the partnership also includes team neusta's inclusion in the VfL partner pool. This includes, for example, joint events in the Volkswagen Arena or cabin evenings, which offer the opportunity to network, as well as hospitality services.
