Bremen, May 26, 2021 – Fans, members, and partners can now discover SC Freiburg's new online world. The new website and app create an optimal user experience: features such as an automated live ticker including push notifications, the club's own fan radio, and live streaming of games ensure that fans can enjoy the stadium atmosphere even when they are on the go. The Bundesliga club now has a flexible, scalable, and dynamic platform that meets all the requirements of a sports club. This further professionalizes the club's digital communication. The project was implemented with neusta sports hub, a digital platform solution for sports clubs.
“Parallel to the construction of the new stadium, it was important to us to offer fans a new digital home and thus added value,” says SC board member Holger Rehm-Engel, who is responsible for club media and digitalization at SC Freiburg. The aim of the project was to create a platform with which fans, members, and partners can identify.
The new SC website impresses with a responsive design in the club's newly developed look and feel, a simple navigation structure, and optimized user guidance. All information about the club, the games, and the various areas has been bundled centrally to offer users the greatest possible convenience.
SC fans no longer have to miss out on their club when they are on the move – the app gives them all the important information they need anytime, anywhere. It is available free of charge for Android and iOS. What makes the website and app special is that, thanks to the automation of match data, users receive information about goals and match decisions almost in real time. In addition, the match center provides a clear overview of match days and offers new advertising opportunities for partners.
“With the neusta sports hub, we have developed a digital world for SC Freiburg that is individually tailored to the club's requirements and serves the needs of all target groups. At the same time, the platform solution made it possible to build on professional tools that are well established in the sports environment,” says Dr. Heinz Kierchhoff, Managing Director of team neusta.
neusta sports hub
At the heart of the mobile app and website is the sports hub developed by neusta sports. In addition to a sports-specific optimized content management system (CMS), it features a detailed live ticker, automated sports data processing, and extensive live streaming and video-on-demand functions. “The sports hub increases the efficiency of editorial processes and offers fans new opportunities to interact with their favorite club,” explains Kierchhoff. SC fans can look forward to more innovations in the future: the website and app will be continuously developed and expanded with new, exciting features.
Further information is available at: www.scfreiburg.com
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