Bremen, June 14, 2024 – With the help of team neusta, holiday provider Upstalsboom has launched a dynamic tour operator: UPTOUR allows customers to plan and book tailor-made trips online. “We rebuilt the platform for Upstalsboom as a tour operator. Thanks to our expertise in tourism, we set up the complex processes intelligently and smartly and managed the organizational and technical project management,” says Dirk Kabus, tourism expert at team neusta.

"Our goal was to bring a dynamic tour operator to the market that offers both B2B partners and end customers an even wider range of vacation options, combines our portfolio on a booking platform, and dynamically integrates it into B2B systems. A complete range of travel options is a perfect fit for our hotels and vacation apartments. In team neusta, we found a reliable and competent partner for the project. Together, we have successfully launched UPTOUR," says Carmen Rieskamp, Managing Director at UPTOUR.
 

Clear processes as a basis

The goal was to build a successful new tour operator that functions effectively through clear structures and processes and dynamically maps the interfaces to existing channel manager systems – in order to meet the needs and expectations of partners and customers.   Product development, flexibility, and scalability are at the forefront here in order to be able to react quickly to changing market conditions and growth opportunities. In addition, the description of operational processes is important, such as the smooth handling of bookings, payments, customer service, and employee training.
 

Focus on customer wishes and experience

An attractive portfolio now covers the various interests and travel preferences of the target groups. A market and target group analysis was carried out in advance for this purpose. Customers now have access to themed trips such as “Joy of Life & Indulgence” or “Energy & Freedom” as well as workshops and seminars. In addition, a robust infrastructure ensures secure and efficient booking processes, and a customer-centric UX guarantees an optimal user experience. "A special feature is the cross-product search result on uptour.de. The search results for hotels, vacation apartments, vacation homes, package tours, themed trips, and seminars are available in a bundled form. The uniform search and booking workflow greatly simplifies the vacation search for travelers," says Kabus. Insurance services, such as those currently offered by ERGO, have been integrated as an additional service to provide vacationers with the best possible offer. Uptour's services as a specialist tour operator are available to all accommodation partners.

Online sales are being promoted: contracts with travel agencies and OTAs in Germany, Austria, and Switzerland are being established, and a powerful B2C website is being promoted to maximize UPTOUR's reach.
 

Outlook for 2024

UPTOUR is set to further establish itself on the market. Rieskamp gives an outlook: “Bookings are going well and we are satisfied with the first few months. The clear goal is to continue driving market penetration after the launch, to connect further accommodation partners, new travel agencies and OTAs, as well as regional service providers, and to strengthen and expand the portfolio in all categories.”