New digital fan experience at SC Freiburg

Handy Displays mit Website SC Freiburg

Bremen, May 26, 2021 - Fans, members and partners can now discover the new online world of SC Freiburg. The new website and app create an optimal user experience: features such as an automated live ticker including push notifications, the club's own fan radio and live streaming of matches ensure a stadium feeling even when on the move. The Bundesliga club has a flexible, scalable and dynamic platform at its disposal that meets all the requirements of a sports club. This further professionalizes the club's digital communication. The project was implemented using the neusta sports hub, a digital platform solution for sports clubs.

"Parallel to the construction of the new stadium, it was important to us to offer fans a new digital home and thus added value," says SC board member Holger Rehm-Engel, who is responsible for club media and digitalization at SC Freiburg. The aim of the project was to create a platform that fans, members and partners can identify with.

The new SC website boasts a responsive design with the club's newly developed look and feel, a simple navigation structure and optimized user guidance. All information about the club, the matches and the various areas has been bundled centrally in order to offer users the greatest possible convenience.

SC fans no longer have to miss their club when they are on the move - the app means they have all the important information with them wherever they are. It is available free of charge for Android and iOS. The special thing about the website and app: thanks to the automation of match data, users receive information on goals and match decisions almost in real time. The match center also provides a clear overview of match days and offers new advertising opportunities for partners.

"With the neusta sports hub, we have developed a digital world for SC Freiburg that is individually tailored to the club's requirements and serves the needs of all target groups. At the same time, thanks to the platform solution, it was possible to build on professional tools that are established in the sports environment," says Dr. Heinz Kierchhoff, Managing Director of team neusta.

neusta sports hub

At the heart of the mobile app and the website is the sports hub developed by neusta sports. In addition to a sports-specific optimized content management system (CMS), it is characterized in particular by a detailed live ticker, automated sports data processing and extensive live streaming and video-on-demand functions. "The sports hub increases the efficiency of editorial processes and offers fans new opportunities to interact with their favorite club," explains Kierchhoff. SC fans can also look forward to innovations in the future: the website and app will be continuously developed and expanded with new, exciting functions.

Further information can be found at:

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Wiebke Lüdemann

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