Effekt-Etage wins framework agreement with BMW Design

BMW Auto von hinten fotografiert

Munich, May 03, 2022. team neusta subsidiary Effekt-Etage München GmbH has won a new framework agreement with BMW Design and is thus deepening its cooperation with the automotive group. Since the beginning of 2022, Effekt-Etage has been a partner in the implementation of the BMW Group Design Guides. The experts create extraordinary visualizations as well as digital brand and product experiences.

The framework agreement is initially designed for three years: the Effekt-Etage team has been supporting BMW Design in the implementation of various projects for several years. From now on, they will also be partners in digital content creation and conceptual implementation for the design guides. These are created for the internal marketing teams for new vehicles and form the basis for future communication strategies. In terms of content, the focus is on show cars and the presentation of virtual vehicle models in interactive scenes. The focus is on innovative features, 3D visualizations of the interior and much more.  

"The advantage of virtual content production is that it gives room for creativity and enables the media asset to be created quickly and efficiently," says Jörg Gutzke, Managing Director of Effekt-Etage München GmbH. "As the design guides are created well before the launch of the new models, shoots with prototypes are always held in strict secrecy. A digital visualization of the prototypes simplifies the work and can be implemented much more efficiently. We are very pleased about this new task and the further expansion of our collaboration with BMW," Gutzke continues.

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