team neusta acquires majority stake in Goldmarie & Friends GmbH in Munich

Digital Group expands its portfolio in areas such as customer loyalty.

Carsten Meyer-Heder, team neusta  und Katja Geissler, Goldmarie

Bremen, September 27, 2023 - The digital group team neusta acquired a majority stake in Goldmarie & Friends GmbH, a renowned and fast-growing service provider in the field of customer loyalty, customer acquisition systems and digital sales promotion, in the middle of the year. The strategic and corporate merger complements and strengthens the positions of both companies in a dynamic market environment.

Carsten Meyer-Heder, managing partner of team neusta, comments on the move: "We welcome Goldmarie & Friends as a new member of our digital family. Goldmarie & Friends complements our portfolio and enables us to further develop our range of services." The topic of customer loyalty is becoming increasingly important in economically challenging times, Meyer-Heder continues. The new partnership supports growth, full service and the ability to act on the digital market. As a team of specialists in a defined segment, Goldmarie & Friends fits seamlessly into team neusta's digital value chain.

Katja Geissler, Managing Director of Goldmarie & Friends, adds: "We specifically approached the team neusta management as we wanted to become part of an owner-managed agency group. A decentralized orientation and entrepreneurial mindset were important to us in the new shareholder. We needed access to innovative and market-leading IT resources and a partner who could act flexibly with us." The partnership with team neusta enables Goldmarie & Friends to expand its range of services and at the same time use the excellent framework conditions offered by team neusta for its own expansion.

About Goldmarie & Friends GmbH
Goldmarie & Friends GmbH specializes in the design, implementation and operation of B2C and B2B customer loyalty, customer acquisition and sales promotion programs, as well as the digitalization of business processes. The company can look back on a 20-year success story and counts well-known customers such as: Daimler Trucks, Vattenfall, Samsung, Allianz Direct, Renault Trucks, Congstar, Barbor, Creaton and many others among its references.

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