Optimization of payment processes: Migration to Adyen

Our experts migrated the payment provider in the Gebr. Heinemann web shop from Concardis to Adyen in order to standardize the payment processes, make them more secure and optimize user-friendliness. By implementing modern payment options such as Apple Pay and Mobile Pay and adapting them to the web shop design, we were able to sustainably improve the customer experience.

Project shortcuts

Heinemann combines expertise as a retailer and distributor for all travel retail sales channels. The company operates stores at airports and border crossings, on cruise ships, ferries, airplanes, in downtown shops, as well as in diplomatic missions and military special zones. Our experts successfully migrated the payment provider for Gebr. Heinemann's EU webshop from Concardis to Adyen. This change was an important step in the strategic development of the webshop. The main goal was to combine all payment options under one platform, increase security and optimize user-friendliness. A particular challenge was to seamlessly integrate Adyen into the existing system while continuing to use another payment provider for the Australian market. In addition, the project required the implementation of additional payment options such as PayPal and Apple Pay. Our experts customized the external payment pages to match the design and functionality of the web store to ensure an optimal customer experience. With the successful migration, Gebr. Heinemann was able to significantly increase the efficiency and security of its payment processing and future-proof its web store.

Integration of modern payment options

The process started with a comprehensive analysis and a proof of concept (POC) for Adyen to define the technical requirements. This was followed by a comparison of the existing state with the desired new payment options.

The integration of the Adyen upgrades required a manual integration into the web shop and a comprehensive refactoring of the web shop code. Finally, the migration was carried out using Adyen's “drop-in integration”, which supports the latest payment options such as Mobile Pay while ensuring backwards compatibility during the cutover.

Thanks to the successful integration, customers of the Gebr. Heinemann web shop now benefit from new payment options such as Apple Pay, Mobile Pay and the Danish credit card Dankort. The positive feedback from Gebr. Heinemann highlights the improved payment processing and increased security.

Benefits of migrating to Adyen

Efficiency increase

thanks to a single payment provider with numerous payment options

Improved customer experience

Reduction of administrative expenses

Secure payment process

Efficiency and security for Gebr. Heinemann

Our experts enabled Gebr. Heinemann to make its payment processes more efficient and secure by migrating its payment provider to Adyen.

The project demonstrates our team's ability to successfully tackle complex e-commerce challenges and implement innovative solutions that meet the high demands of a global retailer.