Rollout of the B2C web shop for Kuala Lumpur International Airport

We successfully rolled out a B2C web shop for Kuala Lumpur International Airport, which serves as an important milestone in Gebr. Heinemann's global expansion. We implemented the existing web shop solution and added new functionalities, such as the integration of the payment provider Adyen, to strengthen the company's market presence in Asia.

Project shortcuts

Heinemann, a leading travel retail expert, operates stores at airports, on cruise ships, in downtown shops and other locations worldwide. Together with our SAP experts, the company successfully implemented the rollout of a B2C web store for Kuala Lumpur Airport. This rollout marks a significant milestone in Gebr. Heinemann's global expansion and underscores our expertise in developing scalable e-commerce solutions. The aim of the project was to implement the existing web shop solution at the Kuala Lumpur location and to integrate new functionalities, including the payment provider Adyen. The international dimension of the project posed a particular challenge, as it was the first major expansion outside the EU and Australia. With the successful implementation, Gebr. Heinemann was able to further drive its global growth and strengthen its market presence.

From consulting to a successful rollout

Our experts for SAP implemented the project with a clearly structured approach and technical measures to optimally fulfill Gebr. Heinemann's requirements:

  • Consulting

    Professional and technical support throughout the entire project to ensure that all requirements are precisely implemented.

  • Webshop design

    Structure of the basic concept and integration of a new, comprehensive product catalog.

  • Payment processing

    Connection to Adyen to support new payment methods and for seamless payment processing.

  • Functional extension

    Development and implementation of site-specific new features tailored to the requirements of the site.

  • Quality management

    Conducting extensive testing to ensure compliance with the highest functionality and security standards.

  • Go live

    Successful launch of the web shop at Kuala Lumpur International Airport as the final project step.

Added value of the new B2C web shop

Customizable and future-proof platform

Increased user-friendliness

Increased customer satisfaction

Increase in transaction volume

Optimization of the customer experience

Global milestone for Gebr. Heinemann

We have successfully and punctually implemented the B2C web shop for Kuala Lumpur International Airport with all the desired new features. This rollout marks a significant milestone for Gebr. Heinemann in their global expansion strategy and underscores the expertise of our SAP experts in the implementation of international e-commerce projects.

The project not only strengthens Gebr. Heinemann's presence in Asia, but also cements our position as a reliable provider of innovative digital commerce solutions in the international arena.

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Claudia Krüger

Management Board