Digital platform for Rheinmetall: Website relaunch with Pimcore

We have created a scalable corporate website for Rheinmetall that serves as the technical and strategic basis for the entire group and its subsidiaries. The relaunch follows the OneRheinmetall strategy and combines modern design, a flexible CMS, and maximum technical stability.

Website Relaunch mit Pimcore für Rheinmetall bei team neusta

Project shortcuts

We supported Rheinmetall in the strategic and technical realignment of its corporate website in line with the OneRheinmetall strategy. Our goal was to create a modern, mobile-optimized platform with an easy-to-use CMS that serves as the central technical basis for the entire Rheinmetall AG and its subsidiaries. We proposed Pimcore as a comprehensive solution for CMS, PIM, and DAM, developed a compelling visual concept, and designed flexible approaches for language and country pages. Thanks to our interdisciplinary team, we were able to convince Rheinmetall with scalability, technical expertise, and conceptual clarity.

Relaunch with technical master structure and agile rollout

  • Initialization

    At the outset, a comprehensive requirements analysis was carried out, accompanied by the development of initial design and mock-up drafts as well as the technical concept.

  • Technical master concept

    Based on the requirements, a technical master model was developed that served as a scalable basis for the continuous relaunch.

  • Proof of Concept

    A proof of concept was implemented for selected technical challenges in order to clarify key issues at an early stage.

  • Implementation

    The implementation was carried out in agile implementation sprints by a cross-functional team consisting of design, development, architecture, and project management.

  • Rollout

    Following the successful launch of the Group's corporate website, further company and country websites were gradually rolled out at short intervals.

  • Operation and further development

    The project transitioned seamlessly into the service and further development phase. Since then, we have been continuously supporting Rheinmetall in optimizing and expanding the platform.

Complex content, many stakeholders – a scalable solution

The project was characterized by a high degree of complexity in terms of content: a very large amount of diverse content, a wide range of product areas, and differentiated information requirements placed special demands on the concept and structure. In addition, there were differing expectations between the Rheinmetall Group and its various subsidiaries, as well as sensitive public perception of the group. The large number of internal stakeholders, some with widely varying requirements, necessitated close, coordinated cooperation. 

Despite these challenges, the project was successfully implemented. Customer satisfaction with the new platform is high, our team has built up comprehensive expertise, and we have advised Rheinmetall far beyond the scope of the website itself. Since the go-live, we have continued to support the customer with service, support, and further development. In April 2025, a joint workshop on annual planning for 2025 was held on site to strategically plan the next steps.

Key added value of the relaunch

Enhanced performance

Significantly improved website performance compared to the previous version

Improved UX

Very positive feedback on user guidance, functionality, and design

Increased stability

High stability and reliability – even under heavy load and during DDoS attacks

What our project manager says

“As part of the partnership between Rheinmetall AG and team neusta, we consistently implemented the OneRheinmetall strategy. The project not only delivered a comprehensive website relaunch, but also created a scalable, uniform platform for all divisions and subsidiaries.”

-Germar Wintzek, team neusta

Whether it's a corporate website, multisite structure, or Pimcore integration, we'll support you in your next step.

Contact us now!

Lars Seinschedt

managing director