Digital World of Experience Lower Saxony

Uniform. Barrier-free. Future-proof.

As part of our project for TourismusMarketing Niedersachsen GmbH, we developed a central framework solution that makes the digital presence of Lower Saxony a future-proof, uniform and effective travel destination. The aim was to create a modern, accessible and user-centered platform that highlights the region's tourism strengths and inspires potential guests to take a vacation in Lower Saxony.

Digitale Erlebniswelt Reiseland Niedersachsen von team neusta

Project shortcuts

In our project for TourismusMarketing Niedersachsen GmbH, we created a joint framework solution to highlight the tourism strengths of the Lower Saxony region in a sustainable and effective way. Our goal was to develop a modern, accessible and user-centered website that motivates potential guests to discover Lower Saxony as a travel destination and focuses on the diversity and attractiveness of Lower Saxony as a vacation destination. A central element is the automated connection of destination.data to TYPO3 via the Niedersachsen Hub. This ensures that content is efficiently transferred and continuously updated - for consistent and high-quality data on the website. Parallel to the technical implementation, we fundamentally revised the design and placed particular emphasis on accessibility in accordance with the Barrier-Free Strengthening Act (BFSG) and a high level of user-friendliness. The main website www.reiseland-niedersachsen.de is the central point of contact for visitors. In addition, we have now implemented 21 other websites for destinations in Lower Saxony within the same framework, each of which has its own individual content focus but is seamlessly integrated in terms of technology and design.

All special features at a glance

Plus detail page display

It is possible for destinations to present themselves individually via microsites. This gives even smaller partners with a limited budget a professional presence within the shared system.

Multilingualism

The platform has a multilingual structure and is aimed specifically at various source markets.

Integrated AI solution

The solution integrated in the Niedersachsen Hub supports the automated generation of texts, social media content and image descriptions.

Central data management

All tourism data from Lower Saxony flows together in the TMN Datahub. Images and other media can be used directly in TYPO3 via an existing interface to Digital Asset Management (DAM) in the Niedersachsen Hub - for a consistent, uniform content strategy.

Accessibility

The website is barrier-free in accordance with the requirements of the Barrier-Free Strengthening Act (BFSG).

Optimized usability

The usability of the CMS has been greatly simplified to make maintenance easier for editors and save time. At the same time, users on the front-end side benefit from intuitive usability, fast loading times and search engine-optimized content.

Progressive Web App (PWA)

The PWA offers mobile-optimized use. It combines the advantages of classic websites with those of native apps: fast loading times, offline functionality, push notifications and an app-like user experience directly in the mobile browser.

Clear, strong, future-oriented: The new digital platform for Lower Saxony

In terms of design, the website boasts a modern, appealing design that consistently follows the corporate design of TourismusMarketing Niedersachsen GmbH. The focus is clearly on less is more: instead of an overloaded presentation, a conscious decision was made to focus on reduced, high-quality content. Leading products and special offers are specifically placed in the foreground and ensure clear user guidance and a strong positioning of Lower Saxony's tourist highlights.

The close linking of the database, CMS and image database forms the technological backbone of the platform. This seamless integration creates a powerful and flexible system that not only meets today's requirements in digital tourism marketing, but is also future-proof. Editors benefit from significantly simplified content maintenance, as content, images and metadata can be managed centrally and displayed efficiently.

This well thought-out system architecture not only leads to a noticeable reduction in maintenance work, but also ensures increased quality and reach of the content - both in terms of user experience and organic visibility in search engines.

Let's create something new together - we look forward to hearing from you!

Adi Hadzimuratovic

managing director