Website der Apobank geöffnet auf PC mit Tastatur

Redesign of the website for apoBank

We helped the German pharmacists' and doctors' bank (apoBank) and its subsidiaries apodata, apofinanz, and apodirect migrate their websites to the new Magnolia platform.

Shortcuts to the project

The previous content management system was to be replaced in 2020 due to a large-scale IT migration. The goal was to switch to the Magnolia CMS. As an experienced Magnolia partner, we took on both the design and implementation of the website. The website relaunch with an intuitive and accessible concept took place in January 2020. The new Magnolia CMS facilitates content maintenance and motivates further expansion of the website. Thanks to the Salesforce Marketing Cloud, communication activities can be bundled in the future and a forward-looking CRM tool can be established.

Concept & Design
Structure, information architecture, user guidance, and responsive and accessible design
Content & user approach
Analysis, revision, and target group-oriented alignment of content, including customer journeys
Technical expansion & networking
Development of interfaces (e.g., YouTube, News Hub) and preparation of marketing automation
Completion & Optimization
Creation of content and SEO guidelines for long-term visibility

Laptop und Smartphone mit apobank Homepage vor Kaffeetisch

Result: A modern, accessible, and future-proof website

The soft launch already impressed both apoBank management and initial users. With its relaunch in January 2020, the website now features a modern, clear design with intuitive navigation. The responsive and accessible concept ensures unrestricted access for all users. The Magnolia CMS used facilitates content maintenance and supports the continuous expansion of the website. In addition, content and SEO guidelines enable the long-term independent provision of high-quality, search engine-optimized content. The planned use of the Salesforce Marketing Cloud also creates the basis for bundled communication activities and a future-oriented CRM.