Imagebild für MAPA Nuk Cashback Aktion von Perfect Match Flasche

Stand-alone solution for MAPA cashback campaign

For the “Try NUK Perfect Match for free” campaign, we developed a standalone solution within the existing TYPO3 system. The extension makes it possible to expand the successful campaign flexibly and easily on a weekly basis.

Shortcuts to the project

The project goal was to develop a standalone solution within the existing TYPO3 system for the “Try NUK Perfect Match for free” campaign. This solution was intended to simplify the creation of landing pages for similar cashback campaigns from different brands. Consumer data and a photo of the receipt are digitally recorded using a special form. The participant data, including the receipt, is then checked and either “confirmed” or “rejected.” Depending on the result of the check, a corresponding email is automatically sent to the consumer.

Successful TYPO3 optimization and digital marketing consulting for MAPA

We were able to convince MAPA with our comprehensive expertise in the existing TYPO3 system, whether in content management, the further development of plug-ins, or the adaptation of templates. Thanks to our many years of experience in strategic planning, we also offer sound consulting services for digital marketing campaigns.

Project start: Backend configuration
Start of technical setup and customization of the backend.
Front-end configuration
Implementation and customization of the user interface.
Provision of designs & texts
Delivery and integration of the final design and content.
Content management
Pflege und Optimierung der Inhalte für die endgültige Version.
Testing
Conducting extensive testing to ensure functionality and quality.
Go Live
Publication and launch of the project.
Post-go-live activities
Follow-up, monitoring, and optimization after going live.

Efficient landing pages and data verification

We expanded the existing TYPO3 content management system so that landing pages for cashback and competition campaigns, including participation forms and data verification processes, can be created in the future. The payment provider can process payments using a weekly data export. At the customer's request, we also implemented a weekly counter and individual rejection reasons.

Teaserbild MAPA Nuk Perfect Match Cashback Aktion

Record participation in NUK Perfect Match campaign

Due to the popularity of the “Perfect Match” campaign on mydeals.de, the planned quota of 4,500 participants was already exhausted on the fifth day of the campaign. Due to high demand, the campaign was extended in the second week by 1,000 additional entries per week for a period of seven weeks. MAPA then extended the campaign by a further four weeks with 500 additional entries per week, resulting in a total quota of 13,000 entries. A real success!