Optimization of Solr search: Strengthening the B2C shop

We optimized the Solr search in Gebr. Heinemann's B2C web shop to increase the efficiency and accuracy of product searches, thereby significantly improving user-friendliness and customer satisfaction. By using modern technologies such as Apache Solr and SAP Commerce and working closely with the customer, we were able to achieve faster product searches, an optimized user experience, and a direct increase in sales.

Shortcuts to the project

Gebr. Heinemann is a global retailer and distributor in travel retail with a diverse product portfolio and worldwide presence at airports, on cruise ships, and in diplomatic zones. Our SAP experts worked with the company to complete a crucial project to optimize Solr search in their B2C web shop within a few months. The aim of the project was to improve the efficiency and accuracy of product searches, thereby significantly enhancing the user experience for end customers.

Analysis phase
Identification and documentation of existing problems in the search function.
Development of recommendations for action
Creation of technically and semantically grouped recommendations, prioritized according to budget specifications.
Customer selection
The customer's decision as to which problems should be addressed.
Creation of user stories
Development of specific user stories based on the selected optimization measures.
Implementation
Processing user stories in regular development sprints. For optimization, we used Apache Solr search technology in combination with SAP Commerce and Java. These technologies enabled flexible and powerful customization of the search mechanisms.
Continuous coordination
Regular meetings to present progress and clarify open questions.

Added value of the improved search function

Faster and more efficient product search

Products that were previously difficult to find can now be identified much more easily.

Increase in sales

Faster product searches and better visibility of the product range increase sales figures.

Optimized user experience

Greater user-friendliness and a more efficient shopping experience increase customer satisfaction.

Optimizing product search for greater business success

Thanks to the technical expertise of our SAP experts, optimizing the Solr search in the B2C web store significantly improved the user-friendliness and efficiency of the shopping experience. These improvements had a direct positive impact on business success.