AI-Powered Travel Search for Wolters Tours

With the semantic travel search engine “Woodie,” travelers can describe their vacation preferences in natural language and receive relevant, bookable travel offers. This makes the search process more intuitive, convenient, and significantly more user-friendly.

unique hits

Partial Matches

Travel Agencies as Sales Partners

Years of experience in the tourism industry

Shortcuts to the project

Wolters Rundreisen is one of Europe’s leading specialists in tour packages. The company offers customized road trips, group tours, cruises, and winter trips, and markets its offerings through its own website as well as more than 8,000 travel agencies. To further improve travel advice on the website, the existing search function was to be expanded to include an AI-powered semantic search. The goal was to provide travelers with a more intuitive search experience, independent of filters, product names, or trip numbers. With “Woodie,” we developed an AI solution that understands natural language and automatically identifies suitable travel offers based on it.

Instead of searching exclusively by destination or trip number, users can now express their preferences in natural language—for example, by destination, type of trip, duration, travel dates, or budget.

The AI analyzes the request, identifies the relevant search criteria, and matches them with available travel offers. If there are no exact matches, the semantic search intelligently expands the search criteria and suggests suitable alternatives.

As part of our AI Fast Track, we developed the solution and integrated it into the existing website and system landscape without any major changes.

Intuitive Travel Search Using Natural Language

Relevant, actually bookable travel offers

Less reliance on traditional filters

Smart Alternatives for Very Specific Search Queries

Greater user-friendliness and a better customer experience

Continuous optimization of search quality through integrated analytics

Integration Without a Major Website Redesign

The result: AI makes travel advice easier

Natürliche Suchanfragen führen schneller zu passenden Reiseangeboten und werden mit jeder Suche noch präziser.

Shortly after its launch, the semantic travel search is already delivering impressive results: Just under 43% of search queries yield exact matches, while another 50% or more provide relevant partial matches.

Through continuous analysis of search behavior, the quality of the AI search can be continually improved. Travelers find suitable offers faster and can express their preferences just as they’re used to in everyday life: simply, intuitively, and without complicated filters.

With AI search, we’ve been able to make searching on our website much more intuitive. Visitors can now describe their travel preferences in natural language and receive relevant offers without having to wade through numerous filters. The results so far show that this approach works and represents a noticeable improvement for our customers.