WE PUT THE USER AT THE CENTER

Digital Experience Platforms (DXP) combine traditional CMS and e-commerce systems into a single, centralized solution. Instead of distributing content and functions across different systems, DXPs bundle all digital touchpoints—from websites and shops to apps—into a single platform. This creates consistent, cross-channel, and personalized user experiences.

Consistent experiences across all touchpoints

Better customer loyalty
Consistent user experience
Central control of digital touchpoints
Unify content
Develop digital user experiences efficiently
Strengthen brand image and user loyalty
Fewer support requests

Systematically exploiting digital potential

Development of new revenue models
Scalability of digital business models
Rapid iteration of new digital offerings
Less IT effort per service
Measurability of product/service success
Flexible testing of MVPs

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More flexibility through composable architectures

Future-proof platform strategy
Less dependence on technology providers
Reduction of vendor lock-ins
Lower risk for innovations
Predictable investments
Stable operation

Digital interactions increase process efficiency

Automation and reduction of workload for internal teams
Lower error rate for manual tasks
Shorter turnaround times
Better connectivity to existing infrastructure
Greater transparency and controllability of operational processes
Higher customer satisfaction

Customer journey data used smartly for personalization

Create a centralized view of customers, content, and interactions
More efficient marketing management
Higher campaign success rate
Proactive optimization of experiences
Automated evaluation and reporting
Basis for AI-supported decisions

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Content scenario

Information and brand management

Engagement scenario

Personalization & Customer Loyalty

Commerce scenario

E-commerce, trade, and bookings

Service scenario

Customer-centric services & digitized processes

360° scenario for digital experiences

Merger of all DXP areas

Content and Information Management

Centralized content management

Interactive business processes

Linking eCommerce, payment, and fulfillment

Control & Integration

Connecting and orchestrating systems and processes

Data analysis, insights, and personalization

Collect and use data, address users individually

Digital marketing

Automate processes and reach target groups

Security, Data Protection & Consent Management

Establishing security, data protection, and legal compliance

Project and industry experience

We have extensive technological and methodological experience in a wide range of industries. We use this knowledge to design, integrate, and continuously develop digital experience platforms that are perfectly tailored to your needs.

Our projects

Customer- and goal-oriented methodology

We work in an agile manner and in close cooperation with you. This allows us to respond flexibly to new requirements, integrate feedback iteratively, and continuously optimize solutions in line with your goals.

Breites technisches Know-how

We integrate different systems, platforms, and applications into holistic DXP solutions. This creates consistent user experiences across all phases of the customer journey.

Technology-neutral

We provide technology-neutral and independent advice. Whether established platforms or open-source solutions—the decisive factor is what suits your long-term goals.

More about our technologies

Website Relaunch mit Pimcore für Rheinmetall bei team neusta

Digital platform for Rheinmetall: Website relaunch with Pimcore

We have created a scalable corporate website for Rheinmetall that serves as the technical and strategic basis for the entire group and its subsidiaries.

Darstellung der Lexware Webseite im neuen modernen Design

Extensive web design rebrush for Lexware

As part of this project, we were able to realize a comprehensive redesign of the user experience (UX) of their website for our client Lexware, a leading provider of business software.