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We are shaping commerce in the age of AI

Platform dominance and AI-driven customer journeys are rewriting the rules of commerce. We develop commerce solutions that scale, impress, and exist within an Agentic AI ecosystem.

Issues affecting the industry

Commerce is changing where technology, processes, and customer expectations converge. We understand this dynamic and know how to turn it into scalable, modern commerce solutions.

67 %

of retail companies in Germany see marketplaces as increasing competitive pressure. Customer access is increasingly being mediated via platforms and is no longer controlled by retailers.

66 %

of retail companies in Germany are currently in the process of catching up digitally. The will to develop further is there, and structures and capabilities are now becoming crucial.

68 %

of 18- to 28-year-olds in Germany will have already used generative AI in the context of shopping by 2025. Customer access for the next generation of buyers is shifting to AI-mediated touchpoints.

Success Stories & Market Insights

Imagebild für digitale Label-Lösung für Henkell mit diversen Flaschen und Labeln

E-label solution for Henkell Freixenet

Our new e-label solution for Henkell Freixenet labels ingredients and nutritional values of alcoholic beverages in a Pimcore-based, legally compliant manner.

SAP Commerce Cloud: future-proof solution for Gebr. Heinemann

Our experts for SAP migrated Gebr. Heinemann's B2C web store from an on-premise solution to the SAP Commerce Cloud to optimize scalability, performance and maintenance.

SAP Ariba Snap – Efficient procurement for small and medium-sized businesses

Digital transformation is fundamentally changing purchasing processes. SAP Ariba Snap offers small and medium-sized businesses a smart, cost-effective, and quickly implementable solution for efficient and flexible procurement.

Our range of services for retailers

Holistic transformation

We support retail companies throughout the entire value chain, from strategic realignment to business models and customer experience to technical implementation.

Technological depth

Integrated, operational, and future-proof: Our teams connect leading commerce platforms such as SAP Commerce and Shopify with clean data structures (PIM/MDM/DAM), AI solutions, and scalable cloud architectures.
 

Proven retail experience

Our project experience in the B2C, B2B, and D2C environments demonstrates how platform logic, brand management, and operational excellence can be successfully combined, even in complex retail structures.

WHY TEAM NEUSTA

Project and industry experience

We have many years of experience in complex digital projects in the retail industry – from strategic alignment to ongoing operations.

Our projects

Customer- and goal-oriented methodology

We work iteratively, transparently, and closely with our customers—we address changes early on and continuously develop solutions.

Breites technisches Know-how

We connect different systems, platforms, and technologies to create comprehensive solutions along the entire digital value chain.

Technology-agnostic

We provide technology-neutral advice—from established platforms to innovative open-source solutions. The decisive factor is what works in the long term.

More about our technologies

LET'S TALK.

Claudio Diaspero

Title: Sales Operations

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TOGETHER WITH US INTO THE FUTURE