Since 2001, the industry barometer has provided an overview of the full-service Internet agencies with the highest turnover in the German digital market. The ranking is initiated by the German Association for the Digital Economy (BVDW) in cooperation with iBusiness, Horizont, and W&V. Competitors are listed in order of size based on fee revenues and employee numbers. The list serves as a guide for companies to find an Internet agency that suits their needs. This year, 159 agencies took part in the Internet agency ranking. The combined fee revenue of the participants totals 2.765 billion euros. The top 10 agencies alone generated 1.202 billion euros of this.
In addition to the list, a trend analysis is compiled that outlines developments in the digital economy on topics such as AI, hybrid work, and social commerce. This clearly showed, for example, how relevant challenges and solutions relating to digital transformation continue to be for customers and in customer projects. Furthermore, the biggest challenge currently facing agencies is recruiting suitably qualified employees and young talent.
Click here for the ranking overview.
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