New AI consulting service “advisor by neusta marketing”

December 9, 2024 – With the newly created consulting service “advisor by neusta marketing,” we offer companies strategic consulting services in times of AI-driven marketing transformation. We help secure customer acquisition and existing business, take advantage of the opportunities presented by this development at an early stage, and position companies for the future. Because one thing is clear: AI is not only finding its way into internal company structures, it is also bringing about lasting changes in customer decision-making processes.

Why customer acquisition needs to be rethought now

Artificial intelligence (AI) is revolutionizing companies' access to markets. Customers are already thinking, communicating, and buying differently—and this change is accelerating. ChatGPT and Perplexity were just the pioneers of new customer journeys. Soon, AI agents such as Apple Intelligence and Google's AI Overviews will determine which products and content relevant target groups see and consume. Websites and e-commerce platforms are increasingly becoming pure data suppliers for these intelligent systems.

According to market research institute Gartner, up to 50% of organic search engine traffic will be lost to brands by 2028 as consumers increasingly rely on generative AI searches. The consequence: customer acquisition will become more complex and expensive, while prices and margins will come under pressure from automated price comparisons by AI agents.

Future-proof growth with “advisor by neusta marketing”

“With our new, unique consulting service, we aim to prepare companies for the new reality. Using the advisor framework, we identify relevant areas of action for the individual marketing transformation of our customers and develop tailor-made strategies to not only manage the change, but also actively shape it,” says Julian Bühler, Director of Strategy & Marketing Transformation at neusta marketing.

This is what we offer with the new consulting service “advisor by neusta marketing”:

• Consulting & Sparring: Discovering growth potential and optimizing marketing strategy for the AI age. Analyzing existing approaches and developing innovative solutions for future-proof growth.
• Workshops & Audits: Organization and implementation of workshops and audits in which solutions are developed and potential risks are identified – with clear recommendations for the next steps.
• Talks & Keynotes: In-depth insights into the latest AI trends and inspiration for your own corporate strategy.