Bremen, September 27, 2023 – At the middle of the year, the digital group team neusta acquired a majority stake in Goldmarie & Friends GmbH, a renowned and rapidly growing service provider in the areas of customer loyalty, customer referral systems, and digital sales promotion. The strategic and corporate alliance complements and strengthens the positions of both companies in a dynamic market environment.

Carsten Meyer-Heder, managing partner of team neusta, comments on the move: “We welcome Goldmarie & Friends as a new member of our digital family. Goldmarie & Friends complements our portfolio and enables us to further develop our range of services.” Customer loyalty is becoming increasingly important in economically challenging times, Meyer-Heder continued. The new partnership supports growth, full service, and the ability to act in the digital market. As a team of specialists in a defined segment, Goldmarie & Friends fits seamlessly into team neusta's digital value chain.
Katja Geissler, Managing Director of Goldmarie & Friends, adds: "We specifically approached the team neusta management because we wanted to become part of an owner-managed agency group. A decentralized approach and entrepreneurial mindset were important to us in our new partner. We needed access to innovative and market-leading IT resources and a partner who could act flexibly with us in any situation." The partnership with team neusta enables Goldmarie & Friends to expand its range of services while taking advantage of the excellent conditions offered by team neusta for its own expansion.

About Goldmarie & Friends GmbH

Goldmarie & Friends GmbH specializes in the design, implementation, and operation of B2C and B2B customer loyalty, customer referral, and sales promotion programs, as well as the digitalization of business processes. The company can look back on a 20-year success story and counts well-known customers such as Daimler Trucks, Vattenfall, Samsung, Allianz Direct, Renault Trucks, Congstar, Barbor, Creaton, and many others among its references.