Extensive web design rebrush for Lexware

As part of this project, we were able to realize a comprehensive redesign of the user experience (UX) of their website for our client Lexware, a leading provider of business software. With a modern design and intuitive navigation, we ensure that the website meets both user requirements and business objectives.

Darstellung der Lexware Webseite im neuen modernen Design

Project shortcuts

We have been looking after the Lexware website for over 12 years and enjoy the trust of our customers. During this time, our development team has developed into a well-coordinated and experienced partner that not only provides Lexware with technical support, but also with advice. In the current project, our task was to adapt Lexware's website to its new corporate design. In doing so, we created a dynamic, fresh web design that appeals to a younger target group in particular and presents the products and services in a modern way. By simplifying the site structure and creating a clear design, we help users to find products more easily. We successfully used our expertise in TYPO3 and front-end development with HTML, CSS and Vue to rebrush the site.

Design requirements

Dynamic and modern web design

The new design should appear fresher and more dynamic in order to appeal to a younger target group in particular and to present the products and services offered by Lexware in a contemporary way.

Clarity and simplicity for customers

The existing website structure was to be simplified to enable user-friendly navigation and better support the target groups in their search for relevant content and products.

Consistency for editors

Clearer design guidelines should be created to support editors in creating content and prevent “uncontrolled growth” in the page structure.

Procedure

  • Phase 1: Project initialization

    • Presentation of the new brand guidelines, design library and initial drafts by the client and external UX designer.
    • Cataloging of all relevant website components and content modules that need to be considered in the rebrush.
    • Prioritization of the components and modules together with the client using a story map.
      Creation of backlog items for structured implementation.

  • Phase 2: Development/implementation

    • Processing the tickets created in Jira.
    • Continuous coordination with the customer in case of queries and for necessary adjustments.
    • Ongoing detailing and refinement of tickets to ensure precise implementation.
    • Regular review and adjustment of the project timeline based on progress.
    • Finalization and coordination of the go-live scope.

  • Phase 3: Acceptance and bug fixing/finishing

    • This step was carried out in parallel with the ongoing development phase in order to save time and integrate prompt feedback.

  • Phase 4: Go-Live

    • Implementation of a content freeze to prevent editorial changes by the customer before the launch.
    • Final systematic check of the website.
    • Rollout of the new website.

Agility in web design projects

A redesign project is often only understood as a visual adjustment, but it quickly became clear during the joint process that functional adjustments were also necessary. Another challenge was the early estimation of total costs and project duration, although the design process was still in progress on the client side. Thanks to our client's awareness of these uncertainties, we were able to develop an agile approach to project planning.

Essential to the success was a smooth communication process to keep everyone involved up to date. During the project, we realized together that not all aspects had been considered in the initial design - a common challenge in projects of this scope. However, by continuously prioritizing and adjusting the scope, we ensured the planned go-live date.

Beispielhafte Darstellung des neuen Lexware Website-Designs, erstellt von team neusta

Quote from the customer

Eva Lickert, Head of Brand & Design at Lexware

“Our new, modern website design reflects the clarity and simplicity that our customers can also expect from our products. We can now present our diverse content such as knowledge & tips articles, support articles and our product recommendations and services in a much more appealing way for our users and, thanks to the optimized, target group-oriented usability, they are also faster and easier to access. Thanks to the quality of the technical implementation, we are in a great position to continuously develop the website in the future.”

Interested in a website redesign?

Contact us now for a no-obligation consultation and let's take your website to the next level together!

Claudio Diaspero

Managing Director