Rollout B2C webshop: Copenhagen Airport

Our client Gebr. Heinemann commissioned us with the rollout of a B2C webshop for Copenhagen Airport. The aim was to expand the existing webshop solution and optimize it with new features such as guest checkout, Adyen integration, additional payment methods and customs information in order to sustainably increase customer satisfaction and efficiency.

Project shortcuts

Our customer, Gebr. Heinemann, is a global retailer and distributor in travel retail and offers a wide range of products at airports, on cruise ships and in diplomatic facilities. Working closely with the customer, our SAP experts successfully implemented the rollout of the B2C web store specifically for Copenhagen Airport within just a few months. The aim was to adapt the existing web store solution and add new features. The implemented innovations include a guest checkout, the integration of the payment service provider Adyen Dropin, support for new payment methods such as Dankort and Mobile Pay, the integration of customs information as well as new promotion types and product catalogs. This project highlights the expertise of our experts in the implementation and scaling of complex e-commerce solutions in the international travel market and further strengthens the digital presence of Gebr. Heinemann.

B2C store rollout in project steps

  • Conceptual consulting

    Specialist and technical advice in order to optimally understand and implement the requirements of the project.

  • Base Store Setup

    Establishment of the Base Store and integration of a new, comprehensive product catalog.

  • Payment service provider integration

    Connection to Adyen to enable more diverse and flexible payment processing.

  • Feature development

    Development and implementation of the required new functions, including guest checkout and customs information.

  • Quality assurance

    Carrying out extensive tests to ensure the functionality and stability of the web store.

  • Go live

    Successful commissioning of the web store and handover to live operation.

Added value of the latest SAP technology and new payment systems

Significant increase in user-friendliness

Increase in customer satisfaction

Faster and more secure transaction processing

Higher conversion rate

Successful webshop launch with SAP Commerce Cloud

For the rollout, we relied on the SAP Commerce Cloud and used technologies such as Java, JSP, Pattern Lab and CSS to create a flexible and robust store solution. This was specially adapted to the requirements of Copenhagen Airport.

The successful rollout is another example of our expertise in digital transformation and scaling online sales platforms in international travel retail. Our SAP experts once again demonstrated their ability to implement complex projects on time and tailored to the customer's specific requirements.

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Claudia Krüger

Management Board