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Our customer, Gebr. Heinemann, is a global retailer and distributor in travel retail and offers a wide range of products at airports, on cruise ships and in diplomatic facilities. Working closely with the customer, our SAP experts successfully implemented the rollout of the B2C web store specifically for Copenhagen Airport within just a few months. The aim was to adapt the existing web store solution and add new features. The implemented innovations include a guest checkout, the integration of the payment service provider Adyen Dropin, support for new payment methods such as Dankort and Mobile Pay, the integration of customs information as well as new promotion types and product catalogs. This project highlights the expertise of our experts in the implementation and scaling of complex e-commerce solutions in the international travel market and further strengthens the digital presence of Gebr. Heinemann.
B2C store rollout in project steps
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Conceptual consulting
Specialist and technical advice in order to optimally understand and implement the requirements of the project.
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Base Store Setup
Establishment of the Base Store and integration of a new, comprehensive product catalog.
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Payment service provider integration
Connection to Adyen to enable more diverse and flexible payment processing.
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Feature development
Development and implementation of the required new functions, including guest checkout and customs information.
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Quality assurance
Carrying out extensive tests to ensure the functionality and stability of the web store.
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Go live
Successful commissioning of the web store and handover to live operation.