Campaigns & Performance

How we are rethinking performance marketing

The era of pure “reach campaigns” and linear customer journeys is over. Today, campaign planners need to understand communities and their intentions much more deeply than before in order to create genuine and authentic brand experiences.

For our customers, this means

Holistic strategies

We think performance across all channels – from awareness to conversion.

Relevant content

We address target groups with authentic messages and added value.

Data-driven decisions

Every action is based on insights, not gut feelings.

Agile campaign management

Quickly testable, measurable, and scalable—for maximum efficiency.

Display & SEA

Targeted targeting, AI-based asset/variant creation, and campaign optimization.

Direct Marketing

Automated communication, personalized and targeted.

Newsletter Marketing

Long-term customer loyalty, reactivation, maximization of customer lifetime value.

WhatsApp Marketing

Targeted B2C communication, promotion of customer loyalty, trust, and engagement.

LinkedIn Marketing

Social recruiting, targeted B2B outreach, increased lead quality, brand building, thought leadership.

Reddit Marketing

Self-promotion, authentic community engagement, native ads.

Digitale PR

Direct and authentic interaction, crisis management, sustainable brand building, online reputation.

Social Media Marketing

Increased brand awareness, greater reach, viral effects, UGC, social listening.

OOH

Efficient targeting of target groups through geo-targeting and location selection, complementing digital campaigns.

Events & Congresses

Experiences that bring brands to life, dialogue, and exchange.

Cooperative Marketing

Partnerships that increase reach and relevance.

Training & Education

Customized training for your team.

Ideation & Planning

Concept
Media planning
Campaign management

Analysis & Optimization

Audits and potential analyses
Campaign and performance analyses
Competitive analyses
Creation, prioritization, and implementation of optimization measures

Monitoring & Support

Ongoing performance monitoring and reporting
Continuous optimization based on insights
Sustainable performance improvement
Conversion increase

AI agents—for modern marketing

In an increasingly data-driven and complex marketing world, we rely on AI agents: intelligent, autonomous systems that automate processes, create personalized content in real time, and dynamically optimize campaigns. They work seamlessly with your data and strategies, increase efficiency and relevance, and continuously tap into new optimization potential.

Services:

Automated campaign management
Personalized content generation
Predictive analytics
Chatbots & virtual assistants

Analytics & Customer Insights – Data that helps you understand

Data tells stories—if you read it correctly. We make tracking data usable by analyzing behavior, reach, and relevance and deriving clear recommendations for action.

Services:

Analysis of user behavior and performance
Translation of data into strategies
Combining measurability and brand understanding
Sentiment analysis
Generative engine monitoring

Relaunch support – maintaining visibility, expanding potential

A relaunch is not a fresh start, but a strategic process. We accompany you from analysis to go-live – with strong concepts, data-driven approaches, and a focus on SEO, GEO, and brand impact.

Services:

Analysis of existing structures and potential
Technical and content planning for the transition
Securing and expanding visibility after launch
Data-driven optimization and comparison

Drei Modells stehend nebeneinander Fashion Bonprix

Content marketing for bonprix

Since 2009, team neusta has been the digital content agency for bonprix, the second largest online fashion retailer in Germany.

Kuoni Website Tansania Reise Destination buchen

Digital sales strategy for DERTOUR Suisse

We are continuing to develop Kuoni.ch with a clear digital strategy, UX, and content—for greater reach, brand strength, and new target groups.

How predictive analytics is transforming loyalty marketing programs

In an ideal world, you would know exactly what your customer wants tomorrow—and you would make them the right offer today. Sounds like magic? But it's reality, thanks to predictive analytics in loyalty marketing.