Stories that move people. Content that makes an impact.

Content brings brands to life, creates experiences, and sticks in the memory. We develop content with attitude, emotion, and strategic depth—for brands that want more than just reach.

Good content informs and entertains, excellent content moves people.

Real experiences, credible stories, emotional impressions, authentic experiences—this combination sets brands apart from the competition in the age of AI and creates a genuine connection with the target group—ideally in a highly personalized way. The basic prerequisite is a clear content strategy based on brand identity that creates clarity in brand communication, relevance in every channel, and orientation across the entire content lifecycle.

We help companies remain visible and relevant amid the AI-generated content noise.

Content production with system and human expertise

The content studio of the future needs both: a well-designed content operating system with central brand assets, structured content modules, clear workflows and automation, and integration of existing tools – and human expertise that provides strategic guidance, ensures quality, and contributes what AI cannot: experience, emotion, and cultural sensitivity. The real challenge lies not in the technology itself, but in its systematic development.

We help companies develop this architecture.

From producer to architect

The transition to a content operating system is more than just an IT implementation or adaptation of work processes: it is a transformation of roles towards strategy, creative direction, and quality assurance. Above all, it is about making strategic decisions, setting content guidelines, validating content, and curating the final output.

We not only help teams set up effective workflows, but also redefine their roles.

Content audit

Inventory and gap analysis
Performance evaluation
AI readiness
Competitive comparison
Authenticity analysis

Content strategy

Target group analysis
Topic architecture & roadmap
Brand narrative & story framework
Channel & touchpoint strategy
Cultural marketing

Content creation

Editorial & format planning
Texts & articles
Social media
Video & podcasts
Infographics & interactive formats

GEO & SEO

Keyword strategy
Technical SEO
Structured data
Content architecture
AI visibility

Workflows & Automation

Editing and approval processes
Workflow optimization with AI agents
Integration into existing systems
(Hyper-)personalization
Automated content production

Monitoring

Brand mentions
SEO & GEO visibility
Reach analysis
Content engagement
Sentiment analysis & share of voice

Digital PR

Direct and authentic interaction
Crisis management
Sustainable brand building
Online reputation
Thought leadership

Accessible content

WCAG compliance
Easy-to-read language
Screen reader optimization
Subtitles
Inclusive imagery

Training & Education

Content management training
Generative engine-friendly content
Digital accessibility
AI literacy & prompt engineering
AI workflows

Why real stories are even more crucial

The more AI-generated content floods the digital world, the more people crave real, authentic stories. Storytelling does not change in its core, but in its execution.

What story does your brand really tell? What is its purpose? What experiences, values, and beliefs are behind it?

We develop brand narratives that don't seem contrived, but are authentic—and at the same time work strategically. From core story development to ranch-style content to GEO-optimized structuring. With consistency across all touchpoints through a clearly defined brand voice.

SEO & GEO: New visibility for humans and AI

Today, visibility occurs on two levels: in traditional search engines and in AI assistants such as ChatGPT, Perplexity, or Google AI Overviews. While SEO focuses on indexing and ranking, GEO (Generative Engine Optimization) is about how AI systems understand, cite, and output content.

We develop strategies that combine both worlds—from structured data and clear content architecture to formats that can be optimally captured by both humans and AI assistants.

Drei Modells stehend nebeneinander Fashion Bonprix

Content marketing for bonprix

Since 2009, team neusta has been the digital content agency for bonprix, the second largest online fashion retailer in Germany.

Erklärvideo Produktion für Tchibo MOBIL Kundenportal

Complex things explained simply: explanatory video production for Tchibo MOBIL

For Tchibo MOBIL, a German mobile phone provider, we developed topic-specific explanatory videos for their customer portal.

Imagebild zum Deployed Blogbeitrag Thema Demokratie-Kommunikation bei team neusta

Why companies are taking a stand

In times of intense political and social debate, companies are faced with the question: Should we take a stand? What position should we adopt? What impact will this have?