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What is a PIM system?

PIM stands for Product Information Management and allows you to manage all product information efficiently. But a PIM is much more than just a database: it is the central platform for all product-related information in your company – from technical specifications and product descriptions to images, videos, and documentation. Everything in one place, prepared in a media-neutral format, and flexible to use.

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Central data source for consistent communication

At the heart of every PIM system is the centralized management of product information. Instead of maintaining data manually and in a decentralized manner across different departments or systems, a PIM consolidates all content in one place. This creates uniformity across all channels and lays the foundation for a consistent and coherent presentation.

Automation saves time and minimizes errors

The structured collection, maintenance, and expansion of data is standardized and often automated in PIM for all data types. This significantly reduces manual effort—and with it, the likelihood of errors. Your teams gain time for value-adding tasks, while processes become more scalable and efficient.

Multichannel capability as a competitive advantage

At the same time, modern PIM systems enable the targeted delivery of your product data to various systems and touchpoints – from your own web shop and print catalogs to marketplaces and B2B portals. Changes are managed centrally and automatically rolled out across all connected channels, giving your customers access to up-to-date and complete product information anytime, anywhere.

The advantages of using a PIM system

Availability & Quality

All product information in one place: This reduces errors and creates the basis for consistent, complete, and up-to-date data.

Speed & Efficiency

Increase productivity thanks to leaner workflows and the avoidance of duplicate maintenance.

One source for all channels

Product information can be efficiently displayed on various platforms (e.g., online shops, marketplaces, print media) – each in the appropriate format.

PIM with Pimcore – Product data the way you need it

Marketing, IT, and e-commerce share a common goal: to consistently deliver complex
product information across all channels. To do this, you need a central and reliable data source. That's exactly what Pimcore offers.


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One system, all content – on all touchpoints

Pimcore has proven itself in the market for data centralization: whether in a corporate environment or for small and medium-sized businesses. Whether for web shops, social media, newsletters, or signage. Pimcore ensures that your product information is displayed consistently everywhere.

More speed for campaigns

Is time a critical factor in your business? Pimcore accelerates your processes through standardized data maintenance, automated approvals, and intelligent workflows. New campaigns, products, or seasonal content can be quickly set up and deployed—without manual copy-pasting or risky Excel reconciliations.

More than PIM – a platform for (almost) everything

Want to build content in a data-driven way? No problem: Pimcore can do more and, in addition to its PIM structures, provides tools for content management (CMS), digital commerce, and customer data management (CDP). All modules can be seamlessly integrated for a consistent, cross-channel user experience.

Success stories from our customers

Our services

Arrange a free initial consultation

Goal: Gain an understanding of the requirements and project objectives
In a non-binding initial consultation, we will analyze your current situation together.
 
During the initial consultation, we will address the following key questions:

  • What is the current situation?
  • What do you want to achieve?
  • What are the challenges?

Your takeaway: A well-founded recommendation for further action and the next steps.

Quick Review: Analysis

Objective: To create a sound basis for decision-making for the respective PIM strategy.
 
Within the quick review, we address the following key questions:

  • Evaluation of the existing or possible future PIM system (Pimcore)
  • Identification of functional and technical gaps, including improvement of data quality where necessary
  • Definition of an initial MVP
  • Formulation of concrete recommendations for action

Result: Review document with strategic approaches and an outlook on possible implementation scenarios.

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PIM concept/strategy development

Objective: Analysis of the existing data model, conceptual modeling/creation of a new customized data model – tailored to your needs.
 
Our strengths:

  • Modeling of the new data model
  • In-house technical consulting (PIM, DAM, interfaces, etc.)
  • Agile project management and short-term implementation of a PoC

Result: Robust data model in preparation for technical implementation; validated by proof of concept

Beispielhafte Darstellung der Durchführung Accessibility Quick Review bei team neusta

Would you like to enjoy the benefits of a PIM?

Contact our experts now.

Maximilian Habler

Consulting