Skip Header
Ansicht Berge & Meer zwei Kreuzfahrtschiffe in einem Fjord

Salesforce as CRM for Berge & Meer

For the introduction of cloud-based customer relationship management, we provided our customer Berge & Meer with a product owner with expertise in CRM and tourism.

Shortcuts to the project

The specialized Salesforce software was to be used not only for customer relationship management but also for processing complaints. The aim was to simplify existing processes and prevent frequent system changes during the processing of customer complaints. The Salesforce Service Cloud was introduced by the six-member project team based on Scrum. The repetitive project phases, known as sprints, allowed the customer's requirements to be implemented flexibly. After successful implementation, we were able to hand over product responsibility to the customer's internal employees.

Zwei Expertinnen in einer Workshopsituation schreiben Postits

The Role of the Product Owner

  • Analyze current processes in the complaints department
  • Formulate software requirements as user stories
  • Coordinate implementation with developers from external companies

The product owner then conducted reviews with the business department.

Get in touch now

Dirk Kabus

Title: Process Innovation & Consulting