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Tablet-Ansicht des Reiseveranstalters UPTOUR, ein Projekt von team neusta

Establishment of the direct tour operator UPTOUR

The Upstalsboom hotel chain, with its numerous hotels and vacation apartments on the North Sea and Baltic Sea coasts, wanted to expand its business model by launching its own direct tour operator: UPTOUR. Our experts took on the technical project management to seamlessly link the hotel's vision with innovative sales structures.

Shortcuts to the project

The Upstalsboom Group's goal: to strengthen direct sales and increase occupancy rates by dynamically marketing its own hotels and vacation resorts. We evaluated the platform, established processes in the tour operator system, and connected the hotels via channel managers. To this end, we created interfaces to the website, retail companies, and travel agencies—supplemented by a TYPO3-based website and hosting.

Requirements for the platform

Dynamic processes

The architecture handles dynamic pricing and changing quotas for hotel bookings fully automatically.

Offering service packages

Hotels can bundle packages with additional services to create exclusive accommodation experiences.

Optimized architecture

All sales channels are served, hotel content is distributed, daily updated packages are provided, and bookings are managed centrally.

Cross-product search result

Guests search collectively for hotel rooms, vacation apartments, packages, themed trips, or seminars at Upstalsboom establishments.

UPTOUR is live

Upstalsboom offers easily bookable hotel packages for the North Sea and Baltic Sea via UPTOUR – with a user-friendly TYPO3 website, cross-product search, and bookings up to shortly before arrival at daily updated rates.

To UPTOUR

Questions about the project?

Dirk Kabus

Title: Process Innovation & Consulting