Introduction of SAP S/4HANA Order Management Solution

We implemented an SAP S/4HANA order management solution, successfully optimizing Gebr. Heinemann's ordering processes and creating a future-proof infrastructure. The new solution enables precise quantity adjustments based on stock levels and packaging units, increasing efficiency and improving customer satisfaction.

Shortcuts to the project

Gebr. Heinemann, a leading retailer and distributor in travel retail, relies on innovative solutions for all sales channels. Our SAP experts took on the task of ensuring smooth integration with the SAP S/4HANA Order Management solution while adapting the order logic in the customer systems. The project included selecting suitable technical options, taking into account an upcoming ERP upgrade, and implementing real-time feedback on available quantities. The goal was to efficiently connect the pricing interface of the cloud-based B2B sales platform “HeiCloud” to SAP S/4HANA in order to optimize order management processes and increase system performance. This technological advancement strengthens operational efficiency and consolidates Gebr. Heinemann's position as one of the leading companies in the international travel market.

Analysis and selection of interface options
Conduct a comprehensive analysis of the available SAP interface options using SAP Commerce and OData to identify the optimal solution for integration.
Adjustment of the ordering logic
Development of custom logic in the SAP Commerce system for efficient order handling, including live feedback on availability and quantities, with support from BTP for data adaptation until SAP S/4HANA goes live.
Implementation of the SalesOrderSimulate function:
Use of the SalesOrderSimulate function in SAP S/4HANA to simulate orders. Simulation of OData endpoints for the existing SAP ERP 6.0 to resolve compatibility issues, supplemented by the use of Java and PatternLab for additional customizations and developments.

Added value of SAP integration

Significant improvements in order accuracy

Increased customer satisfaction

Clearer pricing in the shopping cart

More efficient order processing

Progress with the SAP S/4HANA Order Management solution

Despite an ongoing ERP upgrade, Gebr. Heinemann has already seen initial improvements thanks to the partial implementation of the SAP S/4HANA Order Management solution. The new solution enables precise quantity adjustments based on packaging units in the ERP and warehouse stocks (ATP), reducing stock-out situations (SST) and errors caused by incorrect customer entries.
This technological innovation marks a significant step toward a future-proof infrastructure and contributes significantly to optimizing operational efficiency and customer satisfaction. Through the continuous development of its ordering processes, Gebr. Heinemann is strengthening its service quality and has positioned itself well to play a leading role in the digital transformation of international travel retail.