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HR Benchmark 2026: Professional, but replaceable?

The HR Benchmark 2026 shows that while many companies make the same promises, employer branding loses its impact without evidence, transparency, and a simple application process.

 

Imagine this: You’re scrolling through the career pages of major corporations in the evening—energy, automotive, healthcare. It’s the same everywhere: Diversity? Check. Purpose? Check. Work-life balance? Of course. Sounds great, right? But what if everyone is saying the same thing?

The HR Benchmark 2026 by NetFed (part of the team neusta family since 2024) examines the top 50 corporations. Diversity is mentioned on 100% of the sites, yet the proportion of women is only 32%. Women in leadership? Only 30% still provide figures (previous year: 52%). Sources? At 8%. The credibility gap is growing—and AI algorithms that match jobs don’t like empty promises.

UX Alert: Applying for jobs is getting more complicated

One-click applications? Down from 36% to 16%. Chatbots on the decline (18%), contact persons at only 28%. Salary transparency at 30%—despite EU pressure. The technology is there (78% of current jobs), but the content lacks evidence.

The Winner

Place

Company

Points

1

RWE AG

659

2

Deutsche Bahn

645

3

Volkswagen Group

635

4

Fresenius SE & Co. KGaA

633

5

Robert Bosch

624

Read the full study at hr-benchmark.de or read the press release.

Your contact person

Wiebke Jakob

Title: Public Relations
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