Bremen, October 19, 2021 - team neusta will continue to support SV Werder Bremen in its digital transformation. The intensive partnership, which has existed since 2013, was extended for a further seven years in August. At the same time, the extension of the cooperation marks the start of a comprehensive relaunch of SV Werder's digital platforms. neusta sports, together with other companies of the team neusta group, is once again responsible for the conception and realization of the digital touchpoints: These include the website WERDER.DE, the official online store and the web TV portal WERDER.TV. In order to offer fans an even more intensive and personal digital experience of their favorite club in the future, Werder will continue to rely on the hub:ahead platform solution from neusta sports.
"We are very pleased to have such strong and nationally recognized expertise in the field of digitalization at our side here in Bremen," says Klaus Filbry, CEO of SV Werder Bremen. "We have developed this partnership very successfully together in recent years and will now expand it further. team neusta will play an important role in making the digital Werder world an even more personalized experience for our fans."
For the digital realignment, the second division soccer club is drawing on the combined expertise of digital family team neusta. A new UX design is being developed in line with current WCAG standards in order to offer all website and store visitors an optimized, barrier-free fan experience. Enhancing the customer experience in the green and white online store is of central importance. In the future, this should impress with a much more personalized fan approach. The technological basis for this is a new e-commerce system that neusta sports will introduce in 2022 as part of its hub:ahead platform.
"Our new e-commerce system will be based on the Pimcore framework and will be seamlessly integrated into the existing platform. Thanks to a fully integrated PIM and DAM, it will be much more than just an online store. In this way, we are not only providing the association with new options for presenting products and addressing target groups, but also increasing efficiency and data quality in the management of product information," explains Rüdiger Schmidt, Managing Director of neusta sports.
In addition, the interdisciplinary project team will work together with SV Werder Bremen on new opportunities for fan interaction and innovations in the area of club TV. This will serve to bring fans and the club even closer together on the digital pitch.
A total of six team neusta companies - neusta sports, neusta software development, neusta marketing, neusta experience, HEC and neusta infrastructure services - are involved in this project.
