B2B incentive program for Daimler Trucks

Motivate and reward retailers and independent salespeople

Our loyalty experts developed an international B2B platform to incentivize truck salespeople in 14 countries with as much flexibility as possible for the respective country unit and at the same time as much central control as possible from the headquarters. The result is something special!

Drei Trucks von Daimler in einem Steinbruch als Imagebild für Loyality Programm

Project shortcuts

The project is characterized by the provision of a comprehensive technical infrastructure that includes backend and frontend. This is based on the proven Django framework for a flexible and robust platform. We are responsible for the complete management of the international program. The contract included all communication and administration of the rewards store. We tailored the very exclusive range of rewards specifically to the needs of the users. The international focus is supported by the global fulfillment and multilingualism of the platform. It is hosted in the Daimler Azure Cloud, which guarantees the highest security standards and reliable performance. We used various APIs for integration into Daimler's existing systems, which enabled a seamless connection and a smooth flow of information. The adaptation to Daimler's corporate identity ensures a consistent and professional user experience.

From concept to ongoing operation

Complete incentive platform created

Our job: An international B2B loyalty platform to incentivize truck salespeople in 14 countries with as much flexibility as possible for the country unit and at the same time as much central control as possible from the headquarters. A flexible concept in order to adapt it to the legal and target group-specific conditions of the countries. From the implementation of the platform including backend, loyalty engine and frontends to a rewards store adapted to the countries through to scheduling, fulfillment, rewards dispatch and customer care, we manage the entire program as a full service. In this way, we have designed a convenient, complete loyalty and incentive solution. The customer has placed the international incentivization of its truck sales staff in our hands.

Our services at a glance

Earn & Burn points engine incl. multilingual redemption platform Rewards & Fulfillment Assortment and rewards fulfillment for 14 countries Incentive mechanics, customizable collection logic and points per country Data & reporting: Comprehensive KPI dashboard & data analytics Hosting & interfaces: Hosting takes place in the Daimler Azure Cloud, integration of internal systems (ERP and CRM) via Api Campaign management including all measures as well as launch & program communication for 14 countries

Full service communication

A comprehensive online and offline launch campaign as well as motivating program communication across all relevant channels is one of the most important success drivers for successful loyalty programs. For seamless integration into the Daimler world, we implemented the Daimler look & feel pixelperfect across all communication and advertising media.

Are you looking for an individual loyalty program?

Talk to us! We are here for you. #wedoloyalty

Katja Geissler

managing director